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Set Goals, Not Resolutions; Getting What We Want from 2025

We’re coming up to the end of January now, and — statistically speaking — that means that around 80% of people who set New Year’s Resolutions have given up on them already. There are plenty of reasons for that, but one of the biggest is something called “binary thinking”.

Basically, because people so often see their resolutions as something that can be failed rather than as a concrete change in the way they behave, they are abandoned as soon as the person suffers a setback.

So, here’s how you fix that…Set goals, not resolutions. Goals are something that you can work towards all-year long, and that you keep working towards, even after a setback. It’s a small shift in mindset, but it makes a world of difference; and to prove it to you, we’re going to share some of our goals for 2025, and how we’re planning to work towards them.

Meeting YOUR Wants and Needs

From the moment SuperFOIL was founded, meeting customer desires has been a core principle of our business. Of course, that’s not particularly surprising, after all, what business doesn’t want to meet their customers’ needs? However, there is a key difference that we like to keep in mind…

We’re not aiming to just meet your needs, we’re deadset on giving you what you want!

After all, you have plenty of options to choose from when it comes to insulation. Pretty much any product can get the job done, but if you’re looking for a company that will prioritise giving you everything you want from your insulation then we’ve made it our business to be that business.

So, how are we planning to make sure we’re doing exactly that in 2025?

Well, we’ve got two main approaches in mind…

Making Insulation More Accessible

The first is simple; we want to make sure insulation is as accessible to you as it possibly can be! After all, the more accessible insulation is to you, the easier it will be to make sure you get the best product for your needs.

The first thing we’re doing to achieve this is making it easier to learn about every element of insulation — what it does, how it does it, and what you need to get out of it. 

Why?

Because understanding insulation is the best way to make sure you know what you need from your own; and how you can get it! And by making sure we provide this information free of charge, and with no strings attached, we’re hoping to help make insulation a much less difficult topic for anyone to engage with.

What’s more, that ties into the second major thing we’re doing to make Insulation more accessible: we’re making sure that all of our support and services are available to you for free.

After all, you shouldn’t have to pay to find out whether or not our products are going to be right for you. Our services are free of charge to make sure you have all of the details needed to make the best decision for YOUR project.

Listening to YOU

The second thing we’re going to be doing to help make sure that we’re able to meet your needs and wants, is pretty simple.

We’re going to make sure that we’re listening to you. Whenever we get the opportunity!

Whether you’re sending us an email to ask about our services, leaving us a review on Google, or even commenting on our most recent posts; we’re going to do everything we can to make sure we’re genuinely listening to what you’re saying.

After all, if we want to make sure we’re able to meet YOUR wants and needs, then listening to what you’re telling us is the very least that we should be doing.

So, with that being said, if there’s something that you’d like to see us do this year, don’t hesitate to get in touch and TELL US!

And if you’re curious to see what our customers have been saying about us up to now, then why not take a look at our Google Reviews.

That way, you can see what over 400 SuperFOIL customers have said about their experiences with us!

Eco-Friendly Operation, Sustainable Practices, and Net Zero

It’s no secret that sustainable, eco-friendly practices are a high priority for us, which is why we’ve already taken so many steps to make sure we’re operating in the most responsible and sustainable ways possible.

From the huge amount of recycled plastic that goes into the creation of wadding for our products — amounting to literally MILLIONS OF PLASTIC BOTTLES recycled every year — to installing a 50+ KW Solar PV System above our production facilities, it’s pretty clear that we’re building on strong foundations going forward, but that doesn’t mean we’re going to stop making sustainability a priority in this new year!

After all, the only way to truly make headway toward something on a scale as large as the environment, is by making sure you’re consistently working to keep it at the forefront of what you do. Complacency is one of the biggest threats to eco-friendly action, and we aren’t about to fall into that trap.

So, be sure to look out for any and all updates on our Road to NetZero, because we’ll be sure to keep you all in the loop on what we’re doing to keep sustainability in our sights as we move through 2025!

Continue Driving Innovation and Development

Innovation and development are the foundation of progress in any industry, and ours is no different. Of course, there are so many different shapes that this kind of innovation can take, but here are a few that are going to be at the forefront of our minds in the coming year…

Developing New Products and Tools

Our mission is to “Change the Way You Insulate” and that’s something we take incredibly seriously.

So seriously, in fact, that we invested over half a million pounds into designing, developing, and building a state-of-the-art multifoil production machine to ensure that we were able to make our products in the best way possible.

Team at work - SuperFOIL HQ

As you can probably imagine, that machine remains one of the achievements that we are the most proud of, as a business. Even more than that, however, it represents something incredibly important to us — there is always a better way to do things. Innovation is the beating heart of progress and we’re determined to make it central to SuperFOIL too — which is why you can be sure that we’ve got more innovations in the works already.

Most of these aren’t quite ready to be discussed yet, but if you stay tuned on our socials (Facebook, LinkedIn, or even TikTok) you’ll be the first to hear about them. You might even hear something interesting before January is done…

Pushing For Change In Our Industry

Of course, it’s important to remember that there is so much more to the insulation industry than our business alone — and that is one of the main things that makes our Approved Installer Programme such an important innovation.

After all, it allows us to work hand-in-hand with the businesses that are working to install our products in your homes.

By working in partnership with these businesses, we can help to make sure that they have access to all of the training and support that they need to install these products properly, meaning that customers don’t need to worry about poor installation quality undermining the effectiveness of their insulation!

This isn’t a common way of doing business in our industry, but we believe that working together with installers is the best way to do business and will only serve to bring benefits to us, our installer partners, AND our customers!

And, if you’d like to learn a little more about the programme, then you can read all about it right here; on our Approved Installer Programme page!

Becoming the Best Version of Ourselves

And finally, we want to be sure that we’re aiming that same drive toward innovation and improvement inward as well.

So, whether we’re restructuring the way we’re running things, through changes like the ones we recently shared on LinkedIn, or we’re taking steps to improve the wellbeing of our employees, such as our recent Investors in People accreditation, we’re going to make sure to approach these changes with the same drive toward finding a better way!

And So Much More…

Ultimately, there is so much more that this year is going to bring; things that we can’t tell you about yet — like new product innovations — and things that we don’t even know about yet.

After all, nobody really knows what their year is going to be like when making plans like these, but by setting your goals, you can give yourself a direction to focus on. A guiding light that you can keep pushing toward, no matter what the year brings!

We can’t wait to see what the new year brings us all, but we’re hoping that these goals will help us to make sure it’s a brighter, more comfortable place.

And hey, if reading this inspired you to set and pursue goals of your own this year, then we’d love to hear about them!

Just send us a message on social media to let us know, or leave a comment on this post; either way, we’d love to hear from you about your goals.

Leave A Comment!

Whether you want to let us know what you think about this post, or want to reach out for some advice, leaving a comment is a great way to let us know what you’re thinking.

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