SuperFOIL is an online trading name of Boulder Developments Ltd. We respect your privacy and are committed to protecting your personal data. This Privacy Notice explains how we collect, use, store, and protect your personal information when you interact with us, visit our website, or use our services.
1. Who We Are
SuperFOIL is a trading name of Boulder Developments Ltd, registered in England and Wales under company number 3479247, with our registered office at SuperFOIL, Boulder Business Park, Pioneer way, LN6 0QR
If you have any questions about this Privacy Notice or how we handle your data, you can contact us at:
Email: [email protected]
2. What Personal Data We Collect
Depending on how you interact with us, we may collect the following types of personal data:
- Contact information: Name, address, telephone number, and email address.
- Payment details: Bank or credit card information for transactions.
- Identification: Photo ID (for example, when renting storage units).
- Online data: IP address, cookies, and website usage data.
- Communication records: Content of calls, emails, and messages (which may be monitored or recorded for training, compliance, and transaction evidence).
- Publicly available data: Information from social media or public directories.
- Internally created records: Notes and records of communications and transactions with you.
Additionally, when you access our website via a link from another site, we may store that URL for internal administration purposes.
3. How We Collect Personal Data
We collect data in the following ways:
- Directly from you: When you contact us, make an enquiry, or purchase a product or service.
- Automatically: Through cookies and tracking when you visit our website or landing pages.
- During our relationship: In the normal course of providing products or services.
- From public sources: For example, if you contact us via social media.
4. How We Use Your Personal Data
We use your data to:
- Provide and manage our products and services.
- Process payments and prevent fraud.
- Communicate with you regarding enquiries, orders, or support.
- Maintain records for compliance and legal obligations.
- Conduct credit checks where applicable (see section below).
- Improve our services and user experience.
- Send you relevant updates and marketing (with your consent, where required).
5. Credit Checks
In some cases, we may conduct credit checks through licensed credit reference agencies to verify identity, detect fraud, or assess risk when you apply for a product or service.
6. Legal Basis for Processing
We process your data based on the following lawful grounds:
- Contractual necessity: To fulfil the products or services you request.
- Legitimate interests: Where we have a genuine reason to use your data in ways that do not harm your rights and interests.
- Consent: Where you have given clear permission for us to process your data (you may withdraw consent at any time).
- Legal obligations: To comply with laws and regulations.
7. How We Store and Protect Your Data
We take data protection seriously and use secure systems to store and manage your information. We use trusted applications, including:
- Google Drive and Google Workspace: For operational and communication purposes.
- HighLevel: For customer relationship management and promotional communications.
- ERP: For accounting and order processing.
- WordPress: Our website platform.
Where your data is processed outside the UK/EEA (e.g: via Google Workspace), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).
8. Data Retention — How Long We Keep Your Data
We retain your personal data for six (6) years following the end of a contract or transaction, in line with our data retention policy. After this period, data will be securely deleted or destroyed.
9. Sharing Your Data
We only share your data when necessary, including with:
- Couriers and delivery partners for order fulfilment.
- Payment providers to process transactions securely.
- Service providers (such as IT, web hosting, or CRM platforms) who assist us in running our business — all required to maintain confidentiality and security.
- Trusted Local Merchants and/or Approved Installers for the purpose of arranging pricing and quotation requests. We may share your name, contact number, email address, and postcode along with relevant project details—such as project size and material specifications. This information is shared solely to provide you with accurate pricing and availability. These parties are not permitted to use your data for marketing or any other unrelated purposes.
We never sell or share your personal data for unrelated marketing purposes.
10. Your Rights
You have the following rights regarding your personal data:
- Access: Request a copy of the data we hold about you.
- Rectification: Request corrections to inaccurate or incomplete data.
- Erasure: Request deletion of your data in certain circumstances.
- Restriction: Ask us to limit how we process your data.
- Objection: Object to processing based on legitimate interests or direct marketing.
- Data portability: Request a copy of your data in a portable format.
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time.
Please note some rights apply only in certain situations.
To exercise any of these rights, contact us at: [email protected]
11. Complaints
If you have concerns about how we use your personal data, we encourage you to contact us first so we can address them.
If you are not satisfied with our response, you can lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk/concerns/
12. Cookies and Website Tracking
Our website uses cookies and similar tracking technologies to improve user experience, monitor site performance, and analyse visitor behaviour.
